BridesmaidAid.com was created in 2000 by Ellen
Horowitz and Joanna Dreifus, former co-workers at The Museum of Television and Radio.
Together Ellen and Joanna have attended nearly 30 weddings and served as
bridesmaids repeatedly, with no end in sight. While consulting with each
other endless times about their bridesmaid duties and dilemmas--from how
to save money on gifts to how to look thinner in an unflattering
dress--Ellen and Joanna lamented that there was no one-stop information
source for today's bridesmaids. They wanted to create a website which
- explain the various aspects of this oft-maligned
- entertain those lucky gals in the process
So, they gathered
their collective experiences and launched BridesmaidAid.com in October
Penelope the Perpetual Bridesmaid is
the guiding spirit behind BridesmaidAid.com. She is a typical twenty-first
century bridesmaid who is excited for the bride-to-be, but a little
unsure (and perhaps a little wary. . .) of what's required of her. With
Penelope the Perpetual Bridesmaid at your side, let BridesmaidAid.com
guide you through your bridesmaid duties!
Joanna Dreifus is originally from Brooklyn, New York
and is a 1994 graduate of Harvard
she majored in every parent's nightmare--art history. She also has a
master's degree in public health from Columbia University.
She lives in New York City
with her two children and writes the shopping blog MyMomShops and
serves on the Boards of The Blue Card
and YAI's New York League for Early Learning.
Ellen Horowitz is originally from Alexandria, Virginia.
She graduated from the University
of Virginia in 1995 with a
degree in history and has a masterís degree in broadcast journalism from
of Southern California.
Ellen has worked in TV production in New York
and Los Angeles and currently lives with
her husband and son in Naples,
FL. She is also managing
editor of East West magazine.