BridesmaidAid.com was created in 2000 by Ellen Horowitz and Joanna Dreifus, former co-workers at The Museum of Television and Radio. Together Ellen and Joanna have attended nearly 30 weddings and served as bridesmaids repeatedly, with no end in sight. While consulting with each other endless times about their bridesmaid duties and dilemmas--from how to save money on gifts to how to look thinner in an unflattering dress--Ellen and Joanna lamented that there was no one-stop information source for today's bridesmaids. They wanted to create a website which would:

  1. explain the various aspects of this oft-maligned job
  2. entertain those lucky gals in the process

So, they gathered their collective experiences and launched BridesmaidAid.com in October 2000!

Penelope the Perpetual Bridesmaid is the guiding spirit behind BridesmaidAid.com. She is a typical twenty-first century bridesmaid who is excited for the bride-to-be, but a little unsure (and perhaps a little wary. . .) of what's required of her. With Penelope the Perpetual Bridesmaid at your side, let BridesmaidAid.com guide you through your bridesmaid duties!


Joanna Dreifus is originally from Brooklyn, New York and is a 1994 graduate of Harvard University, where she majored in every parent's nightmare--art history. She also has a master's degree in public health from Columbia University. She lives in New York City with her two children and writes the shopping blog MyMomShops and serves on the Boards of The Blue Card and YAI's New York League for Early Learning. Contact Joanna

Ellen Horowitz is originally from Alexandria, Virginia. She graduated from the University of Virginia in 1995 with a degree in history and has a masterís degree in broadcast journalism from the University of Southern California. Ellen has worked in TV production in New York and Los Angeles and currently lives with her husband and son in Naples, FL. She is also managing editor of East West magazine. Contact Ellen

©BridesmaidAid.com, LLC, 2001-2008

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