Got a press inquiry? Call
BridesmaidAid.com at 917-748-7896.
EXTRA, EXTRA, READ
ALL ABOUT US! (AND SEE US ON T.V, TOO!)
Irish Times: "On being a best woman" (March 11, 2006)
"The website also has some great ideas for recycling the dress
after the wedding. Why not make some pretty sofa cushions or, as one
visitor to the site suggests, 'Wear it every year on the couple’s
anniversary and show up, unannounced, on their doorstep to remind them of
your misery.' "
University News Service: "Bridesmaid Revisited: A Thankless Role
Gets New Respect"
(June 22, 2003)
"Bridesmaidaid.com brims with helpful hints and knowing survival
strategies for bridesmaids. It even features a main character - Penelope
the Perpetual Bridesmaid - to guide readers to being the best bridesmaids
possible.With Penelope's help, bridesmaids are gaining some respect,
appreciation, and a sense of community - even if they will never be the
center of attention."
Rochester Daily Messenger:
(April 27, 2003)
"The Web site — which gets more than 10,000 hits daily — has a
specialsection devoted to The Dress: The Good, the Bad and the Ugly. . .
At 29, co-founder Ellen Horowitz has been a bridesmaid herself seven
times, and although someof the dresses were pretty, none were ones she
would have chosen forherself. That's probably a natural reaction, she
said. 'Once you're a grown-up, other people don't pick out your clothes
Washington Post: "Bridesmen? Best Woman? It's a Brave New
Wedding" (March 10,
"Couples are making wedding parties less conventional, agrees
Joanna Dreifus, founder with Ellen Horowitz of BridesmaidAid.com, a
website for exhausted attendants."
MSNBC.com: "Be Good to
(July 17, 2002)
"'Bridesmaid dresses have a bad reputation [but] they do seem to
have gotten better recently,' says Ellen Horowitz, co-founder of
BridesmaidAid.com, a great online resource to help any bridesmaid get
through her tour of duty with proper etiquette and a sense of
Palisadian Post (February 21, 2002)
Excerpt from "Thirty Weddings and a Web Site" by Alyson Sena
part of the witty site, visitors are guided along by Penelope the
Perpetual Bridesmaid, a comical, invented character who covers all the
bases, from financial qualms and low budget planning to maintaining a
positive attitude throughout the ordeal...Perhaps one of the most useful
aspects of the is the "City of the Month" section, providing
endless information, ideas, references and contacts for bridesmaids who
may not be familiar with the city in which the festivities take
Magazine (February 2002)
""'Unique' was in the plans of Joanna Dreifus and Ellen
Horowitz when they founded BridesmaidAid.com in 2000. The idea was
birthed out of the many experiences Dreifus, 29, and Horowitz, 28, had as
bridesmaids. . . Both full-time graduate students, the pair focused on
generating content and building a user base. The business side-i.e., the
money to be made from a site that gets over 10,000 hits daily-didn't come
TV-11 Houston: The Spirit of Texas (Website of the Day) (November 16, 2001)
"BridesmaidAid: There are dozens of sites catering to brides.
But, this one is for those who make things easier for brides. Look for
tips on planning wedding showers, gift giving, dresses, and more. You can
even read bridesmaid horror stories. "
Getting Married, Now What?!" (Silver Lining Books, 2001)
"Want to know how women really feel about being bridesmaids? This
cheeky guide will help your sisters or girlfriends become dutiful attendants
and have the time of their lives at your wedding."
The Today Show
(July 19, 2001)
"Ellen Horowitz and her friend Joanna Dreifus have become keenly
aware of the horrors involving the bridesmaid dress, ever since they
launched their BridesmaidAid.com website, offering their digital-age
poufy shoulders for generations of bridesmaids to cry on."
USA Today (June 11, 2001)
"Sprinkled with humor, BridesmaidAid includes real-life horror
stories--including one about a bridesmaid who escaped disaster when her
dress caught on fire."
WeddingGazette.com (June 2001)
"Our new pals Joanna and Ellen have created a website all about
being a stellar bridesmaid, based on their (quite numerous) personal
Harvard Magazine (May/June 2001)
". . . a humorous but informative site dealing exclusively with
the overly scripted and often under-appreciated bridesmaid role."
Tribune-Review (May 18, 2001)
"Most wedding web sites focus on the bride. BridesmaidAid.com
provides support for the lucky girls who get to wear the ugly dresses.
Lots of good info with just the right amount of humor and sarcasm."
Weekly (May 14, 2001)
"Or even if it seems always a bridesmaid, never a bride, you
still have a devoted website, at BridesmaidAid.com."
Post (Canada: May 5, 2001)
"The New York-based duo's alter ego, Penelope the Perpetual
Bridesmaid, offers advice to women on the potential faux pas that are
part of this oft-dreaded task . . . "
The Herald Sun (Australia: April 15, 2001)
"Unlike the thousands of bride-centric wedding sites available,
bridesmaidaid.com focuses solely on bridesmaids. A must-see link on the
site is "Horror Stories" page where you can prepare yourself by
reading real-life tales from the confetti-strewn battlefields . . .
Magazine (April/May 2001): Named as one of 3 Hot BridalWebsites.
Time Out New York Online (March 2001)
"The founders of BridesmaidAid.com offer a helping hand to those
in the trenches at their best friend's wedding."
New York Newsday
(January 31, 2001)
Excerpt from "At Last, Bridesmaids Get the Spotlight" by Rita
"Witty and ingenious in the basics. . . [the site's] wry
knowledge is based on the experiences of Dreifus and Horowitz, who have
been in 10 weddings since the past three years. Using the cartoonish
Penelope as a guide, novices can learn what is expected of them, such as
helping the bride go to the bathroom on the big day while she is swathed
in so much fabric. . . Horowitz and Dreifus are best when it comes to the
dresses, starting with the observation that all samples in bridal shops
could only fit Calista Flockhart."
CNN Headline News (January
"Penelope the Perpetual Bridesmaid will help guide you through
all the duties associated with being the second in command."
Houston Chronicle (January 18, 2001)
"The content is well-organized and should go a long way toward
educating future bridesmaids."
Macleans Magazine (January 15, 2001)
"Two New York City
women with a deft sense of humour recently set up www.bridesmaidaid.com
to fill the information gap . . . . Recommended: the Horror Stories
Cybergrrl (January 2001)
"A bridesmaid solution finally meets the Web."
Digest (December 24, 2000)
"This site will help all bridesmaids in need, allowing them
happiness on that blessed day rather than thoughts of violence."
Briefme (December 8, 2000)
"Finally, a wedding website devoted to someone else other than
Localbusiness.com (October 20, 2000)
". . . an elegant, quirky and humorous site . . . "
SAY . . .
"Thanks for such a fantastic
website! I have never been a bridesmaid, but I am currently a bride and I
appreciate all the perspective about what not to put my bridesmaids
through. I didn't realize that all I think about is wedding stuff. I hope
not to give anyone anything to add to your horror column!" Dena, CT
"Your website is TOO cute. It
helped me with a lot of questions I had...I will be a first-time
bridesmaid in April. Your graphics are adorable. Thanks for making such a
fun, informativeand humorous site. Keep up the good work!" Laurie
"This website helped me a great
deal! It's nice to be able to go to a place where you can have your
questions answered without feeling totally dumb!" Anonymous
"My matron-of-honor referred me
to this site. Congratulations on setting up such a wonderful and helpful
site! Not only is it helpful to the bridesmaids,it is also informative to
the future bride-to-be. We havebeen trying to figure out who is
responsible for what. I know in the future I will refer this site to
other brides and bridesmaids." Joni Woodbury
"I just want to thank you for
your website because i was absolutely naive of all processes and duties
involving the role of bridesmaid. Of all the experience I have but a few
words left: bridal expos are the true evil of the world." Clare
Taylor, Brisbane, Australia
"I wish I could find the words to
let you know how much your site means to me. It's the ultimate in humor
and elegance-- so rare! Its polished common sense is just what every
overwhelmed first-timer like myself, and every sighing seasoned veteran
bridesmaid could possibly need. Thank you!" Nicole, Tuscon, AZ
"What a wonderful site! It is so
down-to-earth and easy to read. I'm helping to plan my first-ever bridal
shower for one of my best friends and am using your bridal shower page as
a checklist. I love how your site is geared towards progressive smart
women. Great job!" Hillary
"In the last two months I was a
bridesmaid in a traditional Catholicwedding, a maid of honor in a lesbian
union ceramony AND maid of honor in a Celtic wedding! Your site saved my
life AND kept me sane! Thanks again! You guys are great!" Laura, Sacramento, CA
"All I can say is that you are an
answer to my prayers! I saw you on the "Today Show" and it
couldn't be better timing! I've never been matron of honor and I would
love to be graced with some of your wisdom! Thanks for all of the great
advice and tips. What a brilliant web site!" Heidi, Utah
"I am the maid of honor in my
sister's wedding in April and in the past yearhave felt like Penelope
drowning in her life raft. Thanks for a fun, down toearth site with
realistic information." Jennifer
"You are the new Emily Post for
Bridesmaids. The site is so helpful. I am going to have all my
bridesmaids go to your site! Great information. Love the stories,
New York, NY
"It was very helpful to hear that
I am not alone in the suffering that this brings on. It could not have
been put better that this is the biggest day of HER life." Denise,
Toms River, NJ
"I found everything and so much
more. I cried at some of the stories and others made me laugh so hard I
ended up crying anyway. This site might just help me stay sane!" Laura,
"I loved the site! A bit of humor
is a great cure. :-) " Kelly, Alpharetta, GA
"I loved it. I can't think of a
thing you should do different except teach me how to say no!" Patricia,
"Keep posting all those great
stories! What a hoot!" Amy, Morris Plains,
"I read your site from screen to
screen. . . it was informative and especially hilarious. Boy, can I
relate to everything you said. Great job ladies! I'm going to keep your
site in mind even if I'm not in a bridal party just to read the
updates." P., Toronto,
"I love this website! I just had
to tell you!! I'm getting married next May in LA. I sent the link to all
my bridesmaids and my future mother-in-law. Thank you. . . this was just
so helpful, and you can bet I'm not only going to reference it again and
again, but I'mgoing to tell all my friends as well! Cheers! " Tess,
Los Angeles, CA
"This is the best site I have
ever been on. I had a blast doing all the things on here."
Anette, Norman, OK
"You cover just about everything
there is to know. I found myself giggling all the time!" Cynthia,
"You are a genius! Just what I
and every other woman in her 20's-30's needs!" Beth, New York,
"I just wanted to say how much I
love it. Fantastic links page and great advice! I'm a first time
bridesmaid and really excited about it, but I'm not much of a girly girl.
I don't know the other bridesmaids, so this helped answer a lot of
questions that I didn't know who to ask." Jamie
"I just want to say thank you for
your site. As a serial bridesmaid (I'm currently at 11 times), it's nice
to have a site like yours!" Anonymous
"Finally there is a site for
bridesmaids. . . On behalf of the bridesmaids all over the world- I thank
you. They are indeed the forgotten participants in the wedding ensemble.
I have hugged and comforted many a bridesmaid over the years. . . Keep up
the good work!" Angela, Tatiana's Bridal, Woodhaven, NY.
"Just wanted to tell you I love
your site. I publish The Georgia Bride, and Iam always looking for useful
sites to recommend to my readers, and yours isone! I enjoyed reading it,
and I love your site design. Glad I happened onit. Good luck to
Lynn Allen, The Georgia Bride
AND THE WINNER IS . . .
Pick of the Day, Tuesday,
January 2, 2001
Silverspheres Award, Fall 2000
Surfers Choice Internet Award:
Majon Web Select "Seal of Excellence" Award: