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The Irish Times: "On being a best woman" (March 11, 2006)

"The website also has some great ideas for recycling the dress after the wedding. Why not make some pretty sofa cushions or, as one visitor to the site suggests, 'Wear it every year on the couple’s anniversary and show up, unannounced, on their doorstep to remind them of your misery.' "

Columbia University News Service: "Bridesmaid Revisited: A Thankless Role Gets New Respect" (June 22, 2003)

" brims with helpful hints and knowing survival strategies for bridesmaids. It even features a main character - Penelope the Perpetual Bridesmaid - to guide readers to being the best bridesmaids possible.With Penelope's help, bridesmaids are gaining some respect, appreciation, and a sense of community - even if they will never be the center of attention."

Rochester Daily Messenger: "Dis-dressed" (April 27, 2003)

"The Web site — which gets more than 10,000 hits daily — has a specialsection devoted to The Dress: The Good, the Bad and the Ugly. . . At 29, co-founder Ellen Horowitz has been a bridesmaid herself seven times, and although someof the dresses were pretty, none were ones she would have chosen forherself. That's probably a natural reaction, she said. 'Once you're a grown-up, other people don't pick out your clothes anymore,'she said."

The Washington Post: "Bridesmen? Best Woman? It's a Brave New Wedding" (March 10, 2003)

"Couples are making wedding parties less conventional, agrees Joanna Dreifus, founder with Ellen Horowitz of, a website for exhausted attendants." "Be Good to Your Bridesmaids" (July 17, 2002)

"'Bridesmaid dresses have a bad reputation [but] they do seem to have gotten better recently,' says Ellen Horowitz, co-founder of, a great online resource to help any bridesmaid get through her tour of duty with proper etiquette and a sense of humor."

Palisadian Post (February 21, 2002)

Excerpt from "Thirty Weddings and a Web Site" by Alyson Sena

"As part of the witty site, visitors are guided along by Penelope the Perpetual Bridesmaid, a comical, invented character who covers all the bases, from financial qualms and low budget planning to maintaining a positive attitude throughout the ordeal...Perhaps one of the most useful aspects of the is the "City of the Month" section, providing endless information, ideas, references and contacts for bridesmaids who may not be familiar with the city in which the festivities take place."

Entrepreneur Magazine (February 2002)

""'Unique' was in the plans of Joanna Dreifus and Ellen Horowitz when they founded in 2000. The idea was birthed out of the many experiences Dreifus, 29, and Horowitz, 28, had as bridesmaids. . . Both full-time graduate students, the pair focused on generating content and building a user base. The business side-i.e., the money to be made from a site that gets over 10,000 hits daily-didn't come until recently."

KHOU, TV-11 Houston: The Spirit of Texas (Website of the Day) (November 16, 2001)

"BridesmaidAid: There are dozens of sites catering to brides. But, this one is for those who make things easier for brides. Look for tips on planning wedding showers, gift giving, dresses, and more. You can even read bridesmaid horror stories. "

"I'm Getting Married, Now What?!" (Silver Lining Books, 2001)

"Want to know how women really feel about being bridesmaids? This cheeky guide will help your sisters or girlfriends become dutiful attendants and have the time of their lives at your wedding."

The Today Show (July 19, 2001)

"Ellen Horowitz and her friend Joanna Dreifus have become keenly aware of the horrors involving the bridesmaid dress, ever since they launched their website, offering their digital-age poufy shoulders for generations of bridesmaids to cry on."

USA Today (June 11, 2001)

"Sprinkled with humor, BridesmaidAid includes real-life horror stories--including one about a bridesmaid who escaped disaster when her dress caught on fire." (June 2001)

"Our new pals Joanna and Ellen have created a website all about being a stellar bridesmaid, based on their (quite numerous) personal experiences."

Harvard Magazine (May/June 2001)

". . . a humorous but informative site dealing exclusively with the overly scripted and often under-appreciated bridesmaid role."

Pittsburgh Tribune-Review (May 18, 2001)

"Most wedding web sites focus on the bride. provides support for the lucky girls who get to wear the ugly dresses. Lots of good info with just the right amount of humor and sarcasm."

People Weekly (May 14, 2001)

"Or even if it seems always a bridesmaid, never a bride, you still have a devoted website, at"

The National Post (Canada: May 5, 2001)

"The New York-based duo's alter ego, Penelope the Perpetual Bridesmaid, offers advice to women on the potential faux pas that are part of this oft-dreaded task . . . "

The Herald Sun (Australia: April 15, 2001)

"Unlike the thousands of bride-centric wedding sites available, focuses solely on bridesmaids. A must-see link on the site is "Horror Stories" page where you can prepare yourself by reading real-life tales from the confetti-strewn battlefields . . . "

Modern Bride Magazine (April/May 2001): Named as one of 3 Hot BridalWebsites.

Time Out New York Online (March 2001)

"The founders of offer a helping hand to those in the trenches at their best friend's wedding."

New York Newsday (January 31, 2001)

Excerpt from "At Last, Bridesmaids Get the Spotlight" by Rita Ciolli

"Witty and ingenious in the basics. . . [the site's] wry knowledge is based on the experiences of Dreifus and Horowitz, who have been in 10 weddings since the past three years. Using the cartoonish Penelope as a guide, novices can learn what is expected of them, such as helping the bride go to the bathroom on the big day while she is swathed in so much fabric. . . Horowitz and Dreifus are best when it comes to the dresses, starting with the observation that all samples in bridal shops could only fit Calista Flockhart."

CNN Headline News (January 18, 2001)

"Penelope the Perpetual Bridesmaid will help guide you through all the duties associated with being the second in command."

Houston Chronicle (January 18, 2001)

"The content is well-organized and should go a long way toward educating future bridesmaids."

Macleans Magazine (January 15, 2001)

"Two New York City women with a deft sense of humour recently set up to fill the information gap . . . . Recommended: the Horror Stories page."

Cybergrrl (January 2001)

"A bridesmaid solution finally meets the Web."

Netsurfers Digest (December 24, 2000)

"This site will help all bridesmaids in need, allowing them happiness on that blessed day rather than thoughts of violence."

Briefme (December 8, 2000)

"Finally, a wedding website devoted to someone else other than the Bride." (October 20, 2000)

". . . an elegant, quirky and humorous site . . . "


"Thanks for such a fantastic website! I have never been a bridesmaid, but I am currently a bride and I appreciate all the perspective about what not to put my bridesmaids through. I didn't realize that all I think about is wedding stuff. I hope not to give anyone anything to add to your horror column!" Dena, CT

"Your website is TOO cute. It helped me with a lot of questions I had...I will be a first-time bridesmaid in April. Your graphics are adorable. Thanks for making such a fun, informativeand humorous site. Keep up the good work!" Laurie

"This website helped me a great deal! It's nice to be able to go to a place where you can have your questions answered without feeling totally dumb!" Anonymous

"My matron-of-honor referred me to this site. Congratulations on setting up such a wonderful and helpful site! Not only is it helpful to the bridesmaids,it is also informative to the future bride-to-be. We havebeen trying to figure out who is responsible for what. I know in the future I will refer this site to other brides and bridesmaids." Joni Woodbury

"I just want to thank you for your website because i was absolutely naive of all processes and duties involving the role of bridesmaid. Of all the experience I have but a few words left: bridal expos are the true evil of the world." Clare Taylor, Brisbane, Australia

"I wish I could find the words to let you know how much your site means to me. It's the ultimate in humor and elegance-- so rare! Its polished common sense is just what every overwhelmed first-timer like myself, and every sighing seasoned veteran bridesmaid could possibly need. Thank you!" Nicole, Tuscon, AZ

"What a wonderful site! It is so down-to-earth and easy to read. I'm helping to plan my first-ever bridal shower for one of my best friends and am using your bridal shower page as a checklist. I love how your site is geared towards progressive smart women. Great job!" Hillary

"In the last two months I was a bridesmaid in a traditional Catholicwedding, a maid of honor in a lesbian union ceramony AND maid of honor in a Celtic wedding! Your site saved my life AND kept me sane! Thanks again! You guys are great!" Laura, Sacramento, CA

"All I can say is that you are an answer to my prayers! I saw you on the "Today Show" and it couldn't be better timing! I've never been matron of honor and I would love to be graced with some of your wisdom! Thanks for all of the great advice and tips. What a brilliant web site!" Heidi, Utah

"I am the maid of honor in my sister's wedding in April and in the past yearhave felt like Penelope drowning in her life raft. Thanks for a fun, down toearth site with realistic information." Jennifer

"You are the new Emily Post for Bridesmaids. The site is so helpful. I am going to have all my bridesmaids go to your site! Great information. Love the stories, too." Vanessa, New York, NY

"It was very helpful to hear that I am not alone in the suffering that this brings on. It could not have been put better that this is the biggest day of HER life." Denise, Toms River, NJ

"I found everything and so much more. I cried at some of the stories and others made me laugh so hard I ended up crying anyway. This site might just help me stay sane!" Laura, Biloxi, MS

"I loved the site! A bit of humor is a great cure. :-) " Kelly, Alpharetta, GA

"I loved it. I can't think of a thing you should do different except teach me how to say no!" Patricia, Lambertville, MI

"Keep posting all those great stories! What a hoot!" Amy, Morris Plains, NJ

"I read your site from screen to screen. . . it was informative and especially hilarious. Boy, can I relate to everything you said. Great job ladies! I'm going to keep your site in mind even if I'm not in a bridal party just to read the updates." P., Toronto, Ontario, Canada

"I love this website! I just had to tell you!! I'm getting married next May in LA. I sent the link to all my bridesmaids and my future mother-in-law. Thank you. . . this was just so helpful, and you can bet I'm not only going to reference it again and again, but I'mgoing to tell all my friends as well! Cheers! " Tess, Los Angeles, CA

"This is the best site I have ever been on. I had a blast doing all the things on here." Anette, Norman, OK

"You cover just about everything there is to know. I found myself giggling all the time!" Cynthia, Wrightsville, PA

"You are a genius! Just what I and every other woman in her 20's-30's needs!" Beth, New York, NY

"I just wanted to say how much I love it. Fantastic links page and great advice! I'm a first time bridesmaid and really excited about it, but I'm not much of a girly girl. I don't know the other bridesmaids, so this helped answer a lot of questions that I didn't know who to ask." Jamie

"I just want to say thank you for your site. As a serial bridesmaid (I'm currently at 11 times), it's nice to have a site like yours!" Anonymous

"Finally there is a site for bridesmaids. . . On behalf of the bridesmaids all over the world- I thank you. They are indeed the forgotten participants in the wedding ensemble. I have hugged and comforted many a bridesmaid over the years. . . Keep up the good work!" Angela, Tatiana's Bridal, Woodhaven, NY.

"Just wanted to tell you I love your site. I publish The Georgia Bride, and Iam always looking for useful sites to recommend to my readers, and yours isone! I enjoyed reading it, and I love your site design. Glad I happened onit. Good luck to you."
Lynn Allen, The Georgia Bride


Yahoo Pick of the Day, Tuesday, January 2, 2001

Silverspheres Award, Fall 2000

Surfers Choice Internet Award:

Majon Web Select "Seal of Excellence" Award:

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